Each day, you’re exposed to thousands of stimuli. Even though you don’t notice most of them, can they still influence you? This video explains the answer.

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***Relevant Academic Articles***

Berger, Jonah, and Gráinne Fitzsimons. “Dogs on the street, pumas on your feet: How cues in the environment influence product evaluation and choice.” Journal of Marketing Research 45.1 (2008): 1-14.
http://whr.tn/1EFu2jd

Collins, Allan M., and Elizabeth F. Loftus. “A spreading-activation theory of semantic processing.” Psychological review 82.6 (1975): 407.
http://bit.ly/1DvBtYF

Fitzsimons, Gráinne M., Tanya L. Chartrand, and Gavan J. Fitzsimons. “Automatic effects of brand exposure on motivated behavior: how apple makes you “think different”.” Journal of consumer research 35.1 (2008): 21-35.
http://bit.ly/1Inxjl0

Janiszewski, Chris, and Robert S. Wyer Jr. “Content and process priming: A review.” Journal of Consumer Psychology 24.1 (2014): 96-118.
http://bit.ly/19KQpWx

***Other Helpful Resources***

The Priming Effect: Why You’re Less in Control of Your Actions Than You Think (by Belle Beth Cooper)
http://bit.ly/1MBcY20

Smell and Memory: Old Feelings in a New Place (by Jordan Gaines Lewis)
http://bit.ly/1GMcEbQ

How To Influence Anyone, Any Time, Anywhere: 4 Subconscious Secrets (by Christine Comaford)
http://onforb.es/1G5lQsU

Incognito: The Secret Lives of the Brain (by David Eagleman)
http://amzn.to/1I5CqJH