Whispers of the word ‘Popcorn’ flashing across a movie screen, rumors of the word ‘sex’ hidden on a Ritz cracker. You’ve heard the tales of subliminal messaging, but does it actually work? We’re taking an in depth look at the phenomenon and the experiment that started it all.

Further reading:

1. Red Crow Marketing
https://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day/

2. LIFE
Brean, Herbert (March 31, 1958). “‘Hidden Sell’ Technique is Almost Here”. LIFE. 44 (13): 102.

3. Public Relations Quarterly
Rogers, Stuart. “How a Publicity Blitz Created the Myth of Subliminal Advertising.” Public Relations Quarterly. Winter 1993 (pp. 12-17).

4. Subliminal Seduction
Key, Wilson B. Subliminal Seduction. New York: Signet, 1973.

5. Psychology Today
https://www.psychologytoday.com/us/blog/science-choice/201504/what-is-confirmation-bias

6. Advertising Age
Jack Haberstroh, “Can’t ignore subliminal ad charges: Adfolk laugh, but students listen,” Advertising Age, 17 September 1984, 3.

7. Journal of Experimental Social Psychology
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.527.6949&rep=rep1&type=pdf

8. BBC
https://www.bbc.com/news/magazine-30878843
https://www.bbc.co.uk/programmes/b0501kvj

9. Advertising Age
“Ban on Subliminal Ads, Pending FCC Probe, Is Urged,” Advertising Age, 11 November 1957

10. FCC
https://transition.fcc.gov/Speeches/Tristani/Statements/2001/stgt123.html
https://transition.fcc.gov/Speeches/Furchtgott_Roth/2000/sphfr011.html

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